There are various key roles in a video production. One that should not be taken for granted or overlooked is that of a director. You may think that you don’t need one for your type of production, however, you will be quite surprised to see how important a director really is in producing a professional video.
A director visualizes the script. He or she collaborates with the creative team for ideas and concepts that will best communicate the essence of the story. These ideas are storyboarded with the director so that when shooting begins everything has been organized to flow sensibly and ensure that everything necessary for the storyline is captured on tape. In essence, the director is your storyteller. He or she brings to life on film the scripted story.
In addition, the director manages the crew. He or she will have an eye to ensure that the lighting, set, camera angles and camera effects all work together to convey the most appropriate effect to tell the story in an impactful way.
The director will also guide and motivate the talent to bring out their best performance for the story. He or she will also ensure proper placement of the talent in various scenes for the best shots.
Finally, there are advantages of having a director involved in post-production so that he or she can collaborate with the editor in advising which shots are best at conveying the emotion of the story and which scenes flow better in telling that story.
Something to realize is that everything tells a story – not just a film or a TV show. So whether you are doing a commercial, TV show, film, training video or any other type of video production – a good director is indispensable in producing a high quality product.