Including interviews in your video presentations can be most useful. If you want your
promotional or marketing video to have testimonials from your happy customers, conducting
great interviews with them is essential in making the testimonial as natural and as unscripted
as possible. Because interviews serve a host of different purposes it is important for the video
production team to know how to do it well.
After many years of being in the video production industry, I have interviewed nearly all types of
people from different socio-economic, ethnic and religious backgrounds and all I can say is no
interview would be great if you were unable to build a rapport with the interviewee.
Most people perceive the task of engaging in small talk a chore but for us, it’s necessary because
really, it can make or break the interview. We conduct what we call a pre-interview chat or
simply, pre-chat. Aside from helping to build a rapport with your interviewee, it also aids the
interviewer in gleaning important information about the topic at hand or about the person being
interviewed. It’s a sort of a dry run for both interviewer and interviewee before the cameras start
Some interviewees request to be asked the questions beforehand, and it’s been my experience
that political figures, businessmen, and academics do this to process their thoughts and prepare
their answers. This can be helpful when you want your interviews (which is often the case) short
Of course, there are cases when it is best to keep the questions a secret until the cameras are
rolling. This way their reaction and response will be more truthful and more spontaneous. This
is especially true when you are doing documentaries or videos that aim to capture the truth
about a situation or a person.
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