Writing a three-minute marketing or promotional video ain’t easy. You may think that three minutes ain’t too bad. Well, if your client wants you to cram all the information about their products or services, sometimes, three minutes is not enough but more often than not, that’s all I get.
Let’s say I’ve succeeded including everything in the three-minute script (which is about a page-and-a-half of letter-sized paper, believe it or not). What usually happens is we have it approved by you, our client and once we get your feedback, I revise it accordingly then show it to you again. You may ask us to revise the script again but once we get the go-ahead, we can start shooting.
I furnish copies of my script to my director and producer and they will make sure to shoot everything I indicated in my script. By the time they’re both done looking my script over, it’s usually full of their scribbles of what needs to be prepared (props, equipment, location) and the shots that need to be taped.
My work doesn’t end there, I’m afraid. 99% of the time I have to be there on shooting day. Just in case something needs to be changed, I’m there ready to revise the script on the spot. I don’t mind though, as I love everything about video production and am just lucky to get paid doing what I love.
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