When you look around the Internet there is no denying the impact of video on the masses. Long before the online frenzy of video, many businesses were using various types of corporate video production within their organization. Inter-company presentations to the sales team, employee training and presentations to clients were all commonplace among larger corporations.
Today, businesses large and small can benefit greatly from the use of video to promote and project their company image or allow them to reach their target market by presenting in detail products and services, much in the way of a commercial but much more cost effective. Marketing isn’t only about capturing new business, it’s also a means of maintaining existing customers and making future sales by offering them new ideas.
It is proven that people tend to absorb and retain more information when it is presented visually. This is because video engages more than one of the senses, the obvious being visual and auditory. So how does this help your sales? Getting your marketing message across is essential to the success of your business. The consumer is flooded with marketing messages everywhere they look both online and offline and attention spans tend to be short.
We all know that first impressions count, this will never change. A well thought out, professionally laid out corporate video production can be your company’s first impression – an instant way to capture interest, promote detailed or summary information about your offer and even close the sale. You can never completely replace relationship building as an essential marketing tool but video can make the first contact and open the door.
Use video on your website sales page to expose your company brand, reach new markets and build new loyalty. Retain your clients by updating them on new products or services, where your company is now, where you are going and most importantly, how you can help them. At the very least, your company brand is being exposed on a massive level with each new visitor to your sales page.
Corporate video production can be anything you want it to be: serious and to the point, fun and interactive or simply a highly effective sales tool. The use of narration, background music, real people and visualizations all become a strong influence. Opt for an expertly done corporate video production, instead of trying to do it yourself. As always it will be at cost but think over the long term, how many times your video presentation will be used? How many people will it reach? Think of your video as your business card. When marketing to the masses you want to capture people’s interest, earn their trust and compel them to do business with you. Remember this could be your first impression so plan to make it a lasting one.
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