You’ll have to work on a production schedule which, of course, depends on the delivery date your client has set for you. A useful tip would be to work backwards from that date, taking in all other factors such as personnel, location and equipment availability, weather conditions, other commitments and of course, the all-important budget of your client. So let’s say your delivery of the master copy is set on the 31st of July and you signed the contract on the 1st. You have a month to conceptualize, draft a script, have it approved, shoot the video, edit, and have the video approved by the client and revised by your post-production team. There’s a lot to do in one month and I assure you it can go by pretty fast once you’re under a deadline. Sometimes, you won’t even have a month.
That’s one of the biggest differences with producing wedding videos. With weddings, you’re usually hired several months before the big day. You know what to expect. Plus, most brides won’t be too fussy with you on their wedding day.
Corporate videos are a whole other ball game, to say the least. So work out a production schedule. Be realistic about it. If you think it can’t be done in the time frame given, either tell your client or find a way to make it happen. Be prepared for some surprises. You may give your client two days to respond with feedback on the draft script but because the script usually has to go through several eyes before you get the go-ahead, it may conceivably take a lot longer than that. That’s just one example. Having the video itself approved would be another matter.
So allow for some delays and inform your client of the urgency, if indeed there is, of the situation. You may get an idea how fast or slow the process goes early on: while having the budget approved, the contract signed, or the check for the down payment released. If it took a while, you may expect the same to happen once production begins. Don’t fret, however, because ultimately, they cannot afford to dawdle too long. They are working under a deadline, too and they work for the company so they will get the ire of whoever has the power to deliver it if they sit on say, the budget or the draft script for far longer than they’re supposed to.
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