Covering a wedding is pretty much straightforward. But if you want to get into producing video
for corporate clients, you have to be aware of one thing: every client’s needs will be different
from the one before him. There will be no cut-and-dried formula that you can use for every client
that comes your way.
For one thing, one client may need to produce a video for training purposes while another may
have a requirement for online promotional videos. As you can imagine, each type of video offers
its own unique set of opportunities and challenges.
As we’ve mentioned before, one of the first things to ask your prospective client is the purpose
of the video. Have your client state what he or she needs clearly and concisely so you can
immediately get an idea what is expected of you.
Let’s say you’ve agreed on a price that you’re both happy with. You’ve closed the deal – now
what? Although it depends on what services your client asked for, if you’re producing a training
or promotional or any other kind of video – there has to be some pre-production involved.
I’m assuming that if you’ve come this far, your client has furnished you with all the information
you need (and then some) to produce the video. If not, don’t waste another second in acquiring
it. I would be discussing each type of video you’d most likely encounter at length in the future
since the information you need will depend on what type of project you’re doing.
If you’ve been asked to come up with a concept for the video, gather your creative team (a
creative consultant, a scriptwriter, a director and start pitching ideas to one another back
and forth when you’ve brought them up to speed with the project you’re about to work on.
A word on the creative team: if you don’t have one on call, it’s time to do some research. Ask
your contacts – fellow videographers who you might have met through conventions and wedding
fairs – for recommendations. And if you’re planning to get serious about this, as I recommend
you should, why not have people who can be your regular team every time you have a project?
You may have to go through several to find which people you’d like to work with on a regular
basis. (More on hiring members of your creative team later.)