But if you want to broaden your clientele and start doing corporate videos, you have to have a few more tricks up your sleeve. There are two broad categories of corporate videos – corporate event videos and corporate AVPs. The former, you can probably take care of without a hitch as weddings are essentially events and you just have to capture the action as it unfolds. The shots are less dramatic and cinematic, of course but the principle remains the same.
As for the latter, many wedding videographers find that once they get their feet wet with corporate AVPs, there’s no going back. You may find it a challenging and exciting field that offers a wider variety of clients and more opportunities to both learn and earn.
If you want to be a successful corporate video producer, you have to know, first and foremost, the purpose of the video you are making. There are all sorts of reasons why your client would like a video made. Your client might want a video about the company for information and documentation purposes – what it is, what they do, the who’s who of the company, the products or services they offer. They might want to promote a new product or service and encourage more business. They might even want a training video for their employees to improve their products or services. So there’s a myriad of reasons which means there’s plenty of opportunities for you.
How do you attract corporate clients? Make a corporate video about your company, of course. Hire a scriptwriter. That’s one of the differences between wedding and corporate videos, by the way: a script. With corporate videos, you’re trying to convey a specific message to your audience. You’re trying to keep it short and simple so they won’t get bored and get tired of watching the video before you’ve had a chance to say everything you needed to say. A good script will make sure you get to do all those.
In your corporate video, make sure you emphasize your lengthy experience in making quality videos. If all you have in your library are wedding videos you’ve done throughout the years, it’s advisable to not to use all of them. Keep in mind your target market: business owners want to make sure they hire people who know what they’re doing. Educate yourself then shoot some new material, if you must.
Also, seek referrals from your wedding clients as they will probably be either employed or business owners themselves. Tell them you’re branching out and trust that their previous experience working with you will carry you through.